Performance Media Buyer
JAN GABER
Performance Media Buyer
Turning Advertising Spend Into Measurable Growth.
I'm Jan Gaber, a Performance Media Buyer focused on paid advertising, audience targeting, creative testing, budget optimization, and data-driven campaign analysis.
Selected Campaign Results
EGP 412,785
Total Sales
E-commerce campaign
7.27x
Calculated ROAS
E-commerce campaign
295
Messaging Conversations
Messaging campaign
3,332
Link Clicks
Testing campaign
Selected results from different campaigns. ROAS is calculated from reported total sales and advertising spend.
Who I Am
About Me
I'm Jan Gaber, a Performance Media Buyer with a background in Commerce and specialized training in Digital Marketing.
I focus on Meta Ads and TikTok Ads, with hands-on experience in campaign planning, audience targeting, creative testing, budget optimization, and performance analysis.
My approach starts with understanding the business, competitors, audience, and goals before launching and optimizing campaigns based on real performance data.
Capabilities
Skills & Services
Portfolio
Selected Campaign Results
Real campaign data from hands-on advertising experience.
E-commerce / Performance Marketing
Sales Growth
EGP 412,785
Total Sales
7.27x
Calculated ROAS
EGP 56,784.32
Ad Spend
~ +65.1%
Growth vs. Previous Level
~ EGP 250,000
Previous Monthly Sales Level
The brand had previously struggled to consistently exceed approximately EGP 250,000 in monthly sales. Through campaign management, audience targeting, creative evaluation, performance analysis, and budget optimization, monthly sales reached EGP 412,785.
Note: ROAS is calculated from reported total sales and advertising spend.
Sales / Messaging Campaign
Messaging Sales Without a Website
295
Messaging Conversations
70
Reported Orders
EGP 873.19
Ad Spend
9,160
Reach
16,741
Impressions
EGP 52.16
CPM
~ EGP 2.96
Cost per Messaging Conversation
The business was operating without a website, so the campaign focused on generating sales conversations through messaging. The campaign generated 295 messaging conversations and 70 reported orders from a relatively small advertising budget.
Focused targeting and budget efficiency were key priorities. The 70 orders were reported by the business.
Campaign Testing
Creative & Performance Testing
3,332
Link Clicks
7.32%
CTR
EGP 0.18
Cost per Result
1.36
Frequency
I use campaign and creative performance data to identify what is working, what needs optimization, and where budget should be allocated.
Background
Education & Certification
Education
Faculty of Commerce — English Section
Certification
Digital Marketing Course — AD Education
Score: 100/100
Process
How I Work
Research
Strategy
Launch & Test
Analyze & Optimize
Scale
Every campaign starts with understanding the business and ends with decisions based on performance data.
Let's Build Better Campaigns.
Have a product, business, or campaign that needs a performance-focused approach? Let's talk.